Our Core Values
Working together to create a better world.
Cooperate for a Better World.
We firmly believe that business is systematically profiting from solving social problems, and a successful business model can scale the solutions to social issues, ultimately changing society and creating a better world. Through top-notch business and marketing consulting, combined with marketing strategies and system technologies, the ATI team is committed to helping quality brands create value, working with various partners to create a better world, and striving to become a leading global brand in business and marketing consulting.
Making business for good the strongest competitive advantage
Using business consulting as leverage to amplify the symbiotic effect of social value and business value. By building a sustainable growth flywheel of "solving problems - creating value - changing society", every enterprise can find the best development path that benefits both itself and others.
To become the strategic engine for the commercialisation of social innovation globally
To establish a cross-industry platform for co-creating social value by 2030, empowering over 10,000 brands to achieve a positive cycle of "business success and social contribution", and building a sustainable development ecosystem driven by enterprises.
1. Collective Breakthrough
▸ Firmly believe that cross-disciplinary hybridisation can spur transformation
▸ Every partner (including clients) is a co-developer of solutions
▸ Reorganise resources with a "1+1>11" mindset
2. Pain-to-Gold Alchemy
▸ Extract business opportunities from social problems
▸ Reject superficial solutions and directly tackle systemic roots
▸ Use data to transform empathy into actionable plans
3. Evolution DNA
▸ Update the "Future Skills Toolkit" every season
▸ System for accumulating experience points from failures
▸ Require 20% of resources to be invested in disruptive innovation
4. Symbiosis Metrics
▸ All projects simultaneously calculate business ROI + social ROI
▸ Client success profit-sharing mechanism
▸ Open social impact dashboard
5. Borderless Accountability
▸ Local action, global impact thinking
▸ Allocate 5% of resources for nurturing local startups for each project
▸ Embed carbon footprint tracking into service processes
6. Radical Transparency
▸ Visual progress system for the entire process
▸ Open client evaluation ecosystem
▸ Regularly publish social impact audit reports